Privacy Policy

1. Introduction

This Privacy Policy explains how Hello You ("Hello You," "we," "us," or "our") collects, uses, discloses, and protects information about you when you visit our website, create an account, complete a skin assessment, or purchase products. By using our services, you agree to the practices described here.

2. Information We Collect

We may collect the following categories of information:

• Account information — name, email address, password, and contact details you provide when registering.
• Assessment and health information — responses to skin assessment questions, photographs you choose to upload, and related health information used to evaluate and provide care.
• Order information — products purchased, billing and shipping details, and transaction history.
• Technical information — device, browser, IP address, and usage data collected automatically when you visit the site.

3. How We Use Your Information

We use the information we collect to:

• Provide, operate, and improve our services and your treatment plan.
• Facilitate review by licensed providers and fulfillment by partner pharmacies.
• Process orders, payments, and shipping.
• Communicate with you about your account, treatment, and updates.
• Maintain the security and integrity of our services.
• Comply with legal and regulatory obligations.

4. Health Information

Information you provide in connection with a skin assessment, provider review, or prescription may constitute protected health information. Telehealth services and related health data are handled by our telehealth and pharmacy partners under their applicable privacy obligations, which may include the Health Insurance Portability and Accountability Act (HIPAA). Where HIPAA applies, the relevant Notice of Privacy Practices governs the handling of that information.

5. How We Share Information

We may share your information with:

• Licensed providers and partner pharmacies involved in reviewing and fulfilling your treatment.
• Service providers that support our operations, such as payment processing, hosting, analytics, and shipping.
• Authorities or third parties where required by law, or to protect our rights, users, or the public.

We do not sell your personal information.

6. Cookies and Tracking

We use cookies and similar technologies to operate the site, remember preferences, and understand usage. You can control cookies through your browser settings. Tracking technologies are not used on intake or assessment pages that handle health information.

7. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Your Rights and Choices

Depending on your location, you may have rights to access, correct, delete, or restrict the use of your personal information, and to opt out of certain communications. To exercise these rights, contact us using the details below.

9. Children's Privacy

Our services are intended for adults. We do not knowingly collect information from individuals under the age of 18.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be posted on this page with an updated effective date.

11. Contact Us

Questions about this Privacy Policy can be directed to [contact email] or [company legal entity and mailing address]. These placeholders must be completed before launch.